Why Oud Perfume Is Toronto’s Next Big Trend (And Where to Buy It)
Introduction: The Rise of Oud in Canada
In the world of fragrances, few scents evoke luxury, heritage, and sensory depth like oud. Long revered across the Middle East and Asia, this rare resin is now making its mark in Toronto’s multicultural fragrance scene.
With a growing love for niche scents and artisanal blends, oud perfume is emerging as the next big trend among Canadian fragrance lovers.
What Is Oud (And Why It’s Called Liquid Gold)?
Oud, also known as “liquid gold,” is an oil derived from agarwood trees infected with a rare mold. The result? A deep, rich, smoky aroma with hints of spice, incense, leather, and balsam.
Quick Facts:
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Origin: Southeast Asia & India
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Value: One of the most expensive perfume ingredients globally
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Scent Profile: Smoky, woody, slightly sweet, resinous
While pure oud can be overwhelming, modern blends balance oud with florals, citrus, or amber, making it more wearable for everyday use.
Why Oud Perfume Is Captivating Toronto Right Now?
Unlike cities like Dubai where oud is a status symbol, Toronto is only just discovering its power. Here’s why:
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Cultural curiosity: Toronto’s diverse population is open to global fragrance traditions
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Sustainability matters: Ethically sourced oud and natural blends appeal to eco-conscious buyers
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Story-driven scents: Torontonians love perfumes with narrative depth and oud has centuries of storytelling behind it
Many Canadians are switching from synthetic mainstream scents to boutique artisan blends and oud’s mystical allure is the perfect fit.
Local Favorite: Oud Maracuja – The Bold Floral Twist?
One trending variation of oud in 2024 is Oud Maracuja by Maison Crivelli. With monthly search volume of 1.5K, it blends tropical fruit brightness with oud's grounding base, a profile perfect for Canadian summers.
Where to Buy Oud Perfume in Toronto?
Not all oud perfumes are created equal. For high-quality blends that balance authenticity with wearability, choose shops that value craftsmanship.
Our Pick: NEEX Perfumes
Fairview Mall, Toronto
Custom blends tailored to Canadian tastes
Oud oils paired with sandalwood, citrus, rose, or musk
Available online at neex.ca
FAQs: Oud For Greatness & More
Q1: What does Initio Oud for Greatness smell like?
-> A bold, incense-heavy oud with saffron, lavender, and patchouli—deep, intense, and perfect for statement wear.
Q2: How long does Oud for Greatness last?
-> 8–12 hours easily on skin, even longer on clothes.
Q3: How many sprays of Oud for Greatness should I use?
-> 2–3 max. It's very concentrated—less is more.
Q4: What makes NEEX's oud perfumes unique?
-> NEEX blends real oud oils with local preferences—lighter florals, amber, and creamy base notes for balance and versatility.